BMV brand resource center
Logo guidelines
Who can use the BMV logo?
The BMV logo can only be used by third-party business allies, including rental partners, integrators, dealers, distributors, agents, resellers, and education partners. Other parties must obtain specific written approval from BMV to use the logo
Use for marketing purposes only
The BMV logo is a word image combination that is used consistently by all BMV worldwide.
The logo consists of two elements:
Color Block Earth
and
BMV lettering
Important note:
Generally, Color Block Earth nor lettering are marked with a copyright symbol.
ELEMENTS
Color Block Earth and the BMV lettering can be used solitary, without requiring a permit from the Board.
When possible, the complete logo should be displayed; the individual components only in exceptional cases (e.g. if there is not enough space).
The separation of the logo elements and subsequent use in close proximity to each other is not allowed.
COLOR
Logos are multi-colored and can be defined using the following colors
Use:
For label printing, different HKS colors can be defined. An appropriate color chart must be requested if required.
If any other color definitions are necessary, this must be authorized by the marketing department.
PROPORTIONS
The ratio width to height is 8:2.3.
The proportions within the logo are predefined and cannot bechanged. changed.
Changes or add-ons to the logo are not allowed.
black
white (reversed version)
Preferably the logo should be printed on a white, black, or violet background. On a dark background the logo can be displayed as a reversed/ white version.
In all cases, the legibility of the BMV logo must be ensured (high contrast). If you are in doubt, please contact the marketing department for consultation.
ISOLATION AREA
In the isolation area, no other objects shall be placed. The distance to the next object must be at least one quarter of the logo width.
For BMV branded material, please always use the current templates and master fles that can be downloaded in the BMV intranet
CATALOGS, LEAFLETS, AND OTHER
